PALS (Partners in Agri Land Solutions) is a private sector initiative by farmers in cooperation with the community. Originally launched in 2015 in Ceres the PALS initiative has since extended nationally with several PALS enterprises implemented in other areas and PALS centres envisaged for each province and region.

The PALS framework represents a radical departure from past land-reform models and is based on sound business principles, solid legal structures, mentorship and training of emerging black farmers to become successful commercial farmers. The unique PALS framework ensures that issues of sustainability, mistrust, unequal relationships and the exit strategy is addressed.

The PALS centre operates as “one-stop shop” and facilitates enablers, implement development enterprises and coordinate and monitor all aspects pertaining to training, mentorship and sustainability of new enterprises.