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Peaceful, prosperous and inclusive rural communities with sustainable structured agricultural development.


To initiate, facilitate, coordinate and promote reform of agri land ownership, economic growth, job creation and social harmony based on the Partners in Agri Land Solutions (PALS) framework.


We uphold the following values:

  • Integrity
  • Honesty
  • Respect
  • Trust
  • Transparency
  • Commitment
  • Accountability


The PALS framework was devised and developed with economic growth, job creation and social harmony as its central pillars. The stated goals of the initiative, which still endure, include the establishment of successful black farmers (as owners of the land), to involve the whole community in an inclusive process, to extend the initiative to other areas and agricultural related industries, to establish the PALS centre as “one-stop-shop” (local land desk) and to focus on mentorship and training programmes. The PALS initiative has rightfully been described as “a radical departure from past land reform in South Africa”.

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